Inbound Marketing
Crafting the Customer Journey
Aligning your brand with your ideal customers’ behaviors
Are You Sick of Amateur Digital Marketing Agencies?
Our biggest challenge is overcoming your last bad experience. Our approach is more holistic than your standard “package.” We provide crafted solutions that will align your business with your target audience. It’s more than driving traffic, getting form submissions, or being on social media. It’s about paying attention to the entire journey your customer takes when they purchase your product or services – from pre-sale to post sale and everything in between!
Foundation
Before making your business a success online it is crucial to make sure you’ve laid the proper ground work. With a good foundation getting your audience to understand and become advocates of your brand becomes second nature.
Services Required
- Branding Guidelines
- Market Research
- Logo Design
- Website Design & Development
Enlightenment
Not everyone that knows about your business is a potential customer, but some are and just haven’t taken the time to consider it. Engaging your audience with intriguing material can make you relevant and a possible resource for solutions.
Services Required
- Blog Posts
- Quizzes & Surveys
- Evergreen Content
- Resources
- Webinars
- Podcast
- Explainer Videos
Awareness
The first barrier any business faces is making their target audience aware of their existence. Once a target user becomes aware of your business they begin to recognize your brand and become a potential customer you can help.
Service Required
- Organic Search (SEO)
- Social Media
- Influencer Outreach
- Paid Ads
- Banner Ads
- Chat Bots
Convert
A business’ eco system of qualified customers is usually large and each of them interacts with your business in different ways. Making sure you leverage everything you’re doing to convert viewers into users is the smart move!
Services Required
- Product Development
- Demos
- Offers & Tripwires
- Trials
- Consultation