SEO now requires a multi-channel approach
The SEO industry has gone through a number of major updates over the last few years. In today’s world, SEO (done the right way) requires a cohesive, multi-channel approach that leverages every resource and marketing initiative. Here are some of the areas we look at when we review your SEO…
How is your website setup? How fast does it load? Are there any gaps in your onsite optimisation? What can you do to improve its effectiveness?
Understanding your market is the most important part of developing your strategy. What do your customers search for? How are you going to be found? What are your competitors doing?
Links are still one of the most important areas in SEO. What kind of links do you have? Are there any links that can hurt you? What types of links should you be focusing on?
What type of content should you produce? How will you leverage that content to build links and get shares? How do you know what content will produce the best results?
SEO is not only about generating traffic. What percent of leads become sales? What can you do to improve the quality of your leads? How can you reduce your bounce rate?