At CixxFive Concepts we take pride in delivering one of the most thorough and comprehensive content marketing services on the market. Our approach to content marketing is hands on and heavily relies on a team effort between us and our clients to succeed. To be able to achieve the results we do we have to be selective about our clients since we’re not a fit for everyone. The biggest factor in choosing our clients is finding business owners that understand content marketing is an investment and not a cost. We are not the cheapest digital marketing agency, the quality of our service prevents that, but we make sure that when we do take a client’s money we are confident we can get them an ROI. We expect all of our clients to take an interest in their content marketing campaign strategy and content marketing in general to better understand the results we achieve together. We consider our content marketing strategy as a vital part of our SEO services.
Types of Content Marketing
We consider the blog as the heartbeat to any content marketing strategy. A good blog post can generate brand awareness and top of the funnel interest. If a blog post performs well it can be re-purposed and used in the middle of funnel.
Our job is to find the most engaging blog topics in your industry so that we can get our voices in the middle of the conversation.
Infographics are a great way to engage your audience with quick digestible information in the form of a graphic. If structured with relevant up-to-date information, an infographic can be the cornerstone of your sites traffic.
Our job would be to find the best performing topics and create engaging infographics with up-to-date relevant information.
Everyone consumes information differently. This gives way to the emerging YouTube trend. Video is a quick and easy way to get your information in front an audience that might not enjoy reading or looking at graphics.
Our job would be to isolate engaging topics and create digestible videos that speak to a particular audience.
Once your create your content it is important to re-purpose or re-use the content to reach other modalities of learning. For example, if you create a blog post that picks up a lot of steam then it might be a good idea to create an infographic, video, slide show, and a PDF around the same topic. This will give you a larger reach with a topic you know that is engaging.
Our job would be to monitor hot topics and viral posts so we can create re-purposed content for a further reach.
Social media is a great tool to share your content. Each piece of content should be shared and promoted on appropriate social media channels.
Our job would be to locate the appropriate social media channels to promote the content being created.