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value proposition examples

20 Value Proposition Examples Written By Pros

A value proposition in marketing is used to communicate to a potential customer, the ability of your product or service to bring about a change in their life, that they need or want.  A value proposition is important due to the message being delivered throughout your website. While your website’s value proposition may be stated outright, or conveyed within your pages, it’s important there is a clear message:  You want…

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google update march 2018

Google’s March Core Algorithm Update: what it means for you and your business

When it comes to search, Google is the 500 lb. gorilla in the room. With an estimated 80% of total global search volume being controlled by this behemoth, their positioning at the top of the food chain is likely solidified for the foreseeable future. With over 74% of all buying decisions first starting with a search engine query, businesses are keenly aware of the importance of their ranking on Google.…

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seo tricks for 2018

15 Quick and Easy SEO Tricks

It seems like SEO is getting more and more complicated by the minute. Unfortunately, more complications means that it requires more resources, which in turn makes optimizing websites for search engines a costly matter. But it doesn't have to be like that! This guide provides you with a list of 15 tips and tricks for quick SEO wins in 2018 that will give your wallet a little break. 1. Title…

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content strategy

If Content is King Then Content Promotion is Queen

While content may be king because it is what gets all the attention, content promotion is the queen that props him up. After all, what good would building two thousand billboards in the desert do? Your content could be powerful, and your ideas revolutionary but if no one reads it, then is your message even getting conveyed? This is where the queen saves the day. With a well laid out…

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5 Step SEO Strategy

SEO stands for search engine optimization. If you’re reading this, then I assume you already know this. If not, then you may want to learn the SEO basics first. This post is geared towards those with a basic understanding of SEO and are looking for an SEO strategy that's easy to implement. There are many search engines available to optimize, but I will be referencing Google since they have the…

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