Is traditional marketing broken?
Are you asking yourself, “why go HubSpot?”
HubSpot – the all-in-one marketing automation software – was created for businesses that dare to ditch old school marketing methods. Gone are the days of chasing down prospects, and instead, smart companies harness the power of inbound marketing.
Used by over 48,000 businesses in hundreds of countries, HubSpot offers a full suite of marketing tools to help companies to generate traffic, nurture leads, convert customers, and much more.
Here are 31 reasons why you should choose HubSpot to turn your business into a sales-generating machine.
1. A True All-in-One Solution
One of the top benefits of HubSpot is no doubt the all-in-one marketing, sales, and service capabilities.
The software consists of three primary tools: the Marketing Hub, the Sales Hub, and the Service Hub.
At the core of these tools is their free Customer Relationship Management (CRM) tool.
HubSpot’s Marketing Hub helps you attract more visitors to your website, collect user data, and convert visitors into leads.
Whether you’re looking for SEO, paid ad optimization, content creation tools, or social media management, Hubspot offers this and more in their all-in-one dashboard.
The Sales Hub is HubSpot’s lead nurturing tool that lets you follow up with prospects, automate manual sales tasks, and close more deals.
You can set up email marketing automation, score your leads, follow up with contacts, and even manage your content marketing campaigns. Even better, you can track team efficiency and make projections about your business’s revenue and milestones.
The success of your business depends on you keeping your customers happy (and hopefully coming back to buy from you over and over again).
That’s why HubSpot offers a hub of customer service tools to help you provide top-quality service to your customers.
You can address issues and customer questions during the sales process, access analytics about customer satisfaction and further customize users’ experiences on your website.
At the core of all three tools is HubSpot’s completely free CRM.
The CRM is where you can store and organize your business’s contacts, their company information, potential revenue, and relationship with your company. You can include details like your first point of contact, when they received an email from you, how they responded, and much more.
You can even custom Properties (i.e., details and identifiers) about your contacts, so you never forget where they’re at in your sales funnel. Then, you can track deals and monitor Deal status in a single dashboard.
Need even more reasons to choose HubSpot? Read on to learn more about their near endless features and capabilities.
2. Turns Website Visitors Into Prospects
Wish you could see who was visiting your site? With HubSpot, you get the chance to learn more about the types of companies that are interested in your business.
Visitors that come to your site are called prospects, and HubSpot identifies “prospects” by tracking the unique IP address of each page view on your website. With this information, you’ll see which companies have visited your site and can then decide which ones are worth following up.
Prospects will automatically show up in your dashboard where you can monitor their activity and even set up notifications for when they revisit your site. If a company visits your website multiple times, this is a strong indication that they may be interested in your services.
Want to turn prospects into leads? Add your prospects to your CRM, reach out to them via phone or email, and move them along your sales process.
3. Track & Monitor Your Lead’s and Client’s Engagement
Is your website getting traffic but you don’t see the payoff in terms of leads or sales?
It’s because the money is in the follow-up.
With HubSpot, you can track website visits in real-time and hone in on warm leads you may be missing out.
Engagement on SEO Articles and Pages
Visit each SEO post or page that you want to analyze and HubSpot will show you a wealth of data about how users engage with your content, including:
- Views: Number of times users viewed this page or post
- Form Submissions: How many people filled out a contact form on the page or post
- Bounce Rate: Percentage of sessions that did not continue to another page on your site
- New Contacts: The number of new contacts created from this post or page
- Average Time on Page: how long users spent on your site
- And much more.
You can also filter visitors based on the pages they visited on your website and then set priority for who to follow up with first. This way, you don’t waste time chasing down cold leads and are only following up with users that are most likely to buy from you.
Even better, you can automate follow-ups within your CRM so you can contact users right away and increase your chances of closing the deal.
Similarly, HubSpot lets you track engagement on your email campaigns. Assess open rates, click through rates, response rates, and deliverability to see how well your campaigns are performing.
4. Manage Social Media with Ease
Your social media marketing doesn’t have to be a chore when you have HubSpot on your side.
In HubSpot, you can post to all your social media platforms, monitor mentions, track engagement, schedule posts, and connect with the people who matter most to your business.
You can also compare performance across different platforms so you can tie your social media marketing directly to your bottom line.
Not sure if your social media posting is paying off? You’ll have all the data you need at a glance.
5. Integrates with Major Third-Party Platforms
Got a favorite marketing tool you can’t live without?
HubSpot integrates with over 100 third-party tools and apps that business owners love.
From Mailchimp to SurveyMonkey to Slack to Salesforce, you’ll have access to all your beloved tools in one place. Plus, HubSpot also integrates with Zapier, which allows you to connect with even more apps.
See the full list of supported integrations here.
6. Create Workflows & Automate Manual Tasks
Stop wasting time and energy on manual tasks and let HubSpot do the work.
With HubSpot’s workflow automation software, you can increase efficiency in your business, so you have more time to focus on what matters most.
HubSpot uses rule-based logic to automate tasks like data entry, repetitive marketing tasks, lead nurturing, social media posting, and more.
They can help you in other areas of your business, like human resources and finance as well. You no longer have to manually enter employee details and information, design workflows, or track business expenses.
HubSpot does all of this for you with ease, reducing the risk of wasting time, or making embarrassing errors.
7. Segment & Create Lists Based on Activity and Rules
Lists help you identify common traits between your contacts and prospects – from where they are in your sales funnel, to what content they’ve viewed on your website.
By segmenting your lists, you make your marketing campaigns much stronger in terms of speaking directly to your prospects’ interests.
With HubSpot, you can set specific rules and parameters that allow you to segment your lists based on Properties like company, activity, status, interests, and more.
Then, the HubSpot Lists App helps you create reports around the success of your marketing campaigns.
8. Track Your Return on Investment (ROI)
The surest way to know if your marketing efforts are paying off is to see the return on your investment. Tracking your ROI can be in terms of forms fills, phone calls, sales, and ultimately, profits.
With HubSpot, you never have to guess your marketing ROI. They provide accurate conversion tracking and analytics, so you know exactly how much revenue your marketing is bringing.
Track website visitors, leads, customers, and sales per customer using HubSpot’s ROI Calculator to measure the success of your content marketing.
Knowledge is power – and HubSpot gives you the insight you need to improve on your business marketing and scale to new heights.
9. Track “Deals” to See a Clear Sales Pipeline
HubSpot’s CRM allows you to track the status of your Deals with your contacts and prospects.
You can tag contacts based on where you are in your sales conversation or where they are along your sales funnel. This way, you know exactly where you left off and can follow up with them with the right pitch and information.
What’s great about this is that it ensures you won’t forget to follow up with a lead and miss out on an opportunity.
10. SEO Content Planning Made Easy
Want to create content that attracts organic traffic from search engines?
HubSpot makes it easy to plan out your content, organize it by topic, and optimize it based on SEO best practices.
The SEO tools allow you to organize your website content to match the intent of your target audience better.
According to HubSpot, this makes it easier for Google to understand what your content is about and which keywords you are targeting.
This process first starts with creating a list of topics and then have you create “pillar” style pages for each topic. Then, you will create articles that target sub-topics around that pillar page.
Here are the steps that HubSpot outlines on their website:
- Make a list of topics.
- Make a list of long-tail keywords based on these topics.
- Build pages for each topic.
- Set up a blog.
- Blog every week to develop page authority.
- Create a link-building plan.
- Compress all media before putting it on your website.
- Stay current on SEO news & practices.
- Measure and track your content’s success.
Don’t worry about having to come up with your own unique SEO content ideas. HubSpot will help you every step of the way – from generating topics, to identifying keywords, to optimizing your posts for search engines.
11. Built-In SEO Analysis
Now you can build your website’s authority in the search engine results with the SEO and content analysis tools from HubSpot.
HubSpot helps website owners tap into the power of organic, sustainable traffic.
Knowing that everyone is not an SEO pro, you get the tools needed to analyze your existing SEO, optimize your content, and track your rankings with ease.
HubSpot’s CMS already has these SEO tools built in, so you don’t have to plug and test a variety of other SEO tools. Start creating content based on the tools’ suggestions and HubSpot will help you optimize your content as you go along.
The CMS also ensures that your website is fast, reliable, and secure. You want your website to be up and running at all times so that you never miss out on traffic.
Finally, the built-in SEO tools track your website’s rankings for your target keywords, spot new backlinks, and measure engagement on your posts and pages. Just wait for the traffic to start rolling in!
12. Easy-to-Use Landing Page Builder
Create beautiful, conversion-optimized landing pages with HubSpot.
In a matter of seconds, you can build useful landing pages your audience will love and will convert website visitors into new leads and customers.
You can display personalized content, test calls-to-action, add contact forms, and much more with HubSpot’s landing page builder tool. And, with SEO keyword suggestions, you can optimize your landing pages for organic traffic.
Then, you can analyze the success of your landing pages and optimize them for more conversions.
13. Built-in Chat & Conversation Automation
Build better relationships with customers and prospects with HubSpot’s free messaging tools.
With live chat, a chatbot builder, team email, and more, you can have conversations with prospects, customers, and your company when it’s most convenient for them.
HubSpot’s “universal inbox” allows you to manage multiple conversations and messaging channels in one place. This messaging tool lets you do the following:
- Generate leads from your messaging channels.
- Connect potential customers with your sales team.
- Follow up with ease.
- Improve the customer experience.
- Scale your conversations with chatbots.
HubSpot’s chatbot technology also helps you automate your conversations, so you don’t have to be in all places at once. Having your communications automated ensures your customers have what they need, right when they need it.
14. Save Time with Conversation Snippets
Repurposing content is a great way to save time when it comes to creating new content and launching new marketing campaigns.
With Snippets, you can save blocks of text to use later on in your Contact, Company, or Deal records, or to apply to your email and chatbot conversations.
Snippets help you save time compared to creating entirely new content from scratch. You can leave notes about prospects in your CRM or use them as quick responses in your chatbot conversations.
Learn all about Conversation Snippets here.
15. Manage Paid Ads
If you run paid ad campaigns for your business, you can use HubSpot to track success, measure ROI, and optimize your ads for more conversions.
Manage your Facebook, Google, Instagram, and LinkedIn ads all within HubSpot’s interface. With detailed analytics, you can see at a glance which ads are working, which ones are not, and how much revenue you’re generating from your campaigns.
HubSpot offers a wealth of ad management features, including
- landing page creation
- follow up mail marketing
- lead management
- detailed analytics
- SEO and keyword suggestions
- calls-to-action testing
- salesforce integration, and more.
HubSpot also helps you improve your audience tracking, optimize your ads for keywords, and test calls-to-action for better conversion rates.
16. Clear Statistics Regarding Campaign Success
HubSpot’s ad management dashboard includes clear statistics for you to analyze your campaigns’ success, all the way down to the Asset level.
You can associate Assets like emails, blog posts, landing pages, calls-to-action, and workflows with a specific campaign to track data and conversions from each.
You’ll know where your traffic is coming from, which assets are performing best, and which are generating the best ROI.
17. Project Management for Ultimate Productivity
HubSpot’s project management software helps businesses “spend less time managing and more time marketing.”
With their easy-to-use productivity tools, you can automate both menial and high-level tasks to save time, increase team collaboration, and reach your business goals faster.
With HubSpot project management, you can
- Plan, create and launch marketing campaigns with ease.
- Organize files, notes, projects, and communications.
- Increase productivity and improve teamwork.
- Create pre-made to-do lists to move projects along faster.
- Get access to templates to streamline processes and workflow.
Stop wasting time on tedious tasks and instead focus on attracting new customers to your business with the help of HubSpot.
18. Manage Tickets for Better Customer Service
Resolve customer issues faster with HubSpot’s Help Desk and Ticketing software.
You can organize and keep track of all customer issues and questions in one place to keep customers happy and improve your business’s customer service over time.
When a user fills out a form, HubSpot automatically creates a Help Desk and routes the message to the right person on your team.
“Tickets also feature helpful information about customers’ history, product details, service issues, and more, so your team has the right context to deliver helpful and personalized support to every customer — faster.” – HubSpot
You can further prioritize requests so that the most pressing issues get addressed first. This way, you don’t leave customers waiting for the help they need.
19. Create Customer Feedback & Knowledge Base
Can your customers find the information they need right when they need it?
With HubSpot’s Knowledge Base software, you can send your customers (and potential customers) the information they need so your team can spend less time answering FAQs and more time keeping them happy.
You can build out a library of resources for users to have access to, create a platform to collect valuable customer feedback and improve communications within your team.
You can track customer satisfaction, identify gaps in your knowledge base, and identify other areas where you can improve customer service.
20. Create Buyer Personas to Measure & Track Ideal Customer Types
Are you attracting your ideal customer? Are you presenting them with the right offers and products?
With HubSpot, you can build out buyer personas to be sure that you are honing in on people that are most likely to buy from you.
Create buyer personas based around characteristics that fit your “ideal customer” and then organize your contacts based on who is the best fit for your business. You can tag contacts with these personas within your CRM to be sure that you are pursuing your ideal prospects.
Creating buyer personas makes it easier to plan out content, improve your marketing efforts, and maximize your team’s time and resources.
Further, you can track which personas are performing the best and are most likely to convert into customers/clients.
21. Create & Implement Different Contact Form Types, Anywhere
Use HubSpot’s free Online Form Builder to convert website visitors into leads.
You can create customized and fully integrated forms in a matter of seconds – and add them anywhere on your website.
Create up to 1,000 different forms using over a dozen ready-to-go templates, including:
Forms connect directly to your HubSpot CRM, and contact details get automatically added to the database.
You can also set form fills to trigger automatic responses, so users get a follow-up from you right away.
22. Scale to New Heights
HubSpot’s “use what you need” philosophy makes it easy for you to scale up your business using the tools you utilize most.
All their tools give you the potential to reach as many customers as you want, provide better customer service, and scale your marketing campaigns.
Start more conversations with chatbots, create tickets address customer needs faster, build a Knowledge Base to educate customers and leads, and grow your business with customer feedback and analytics.
With HubSpot, you never have to worry about “outgrowing” your CRM or marketing software.
23. Easily Upload and Manage Files
Another reason to go with HubSpot is their File Manager tool. The file manager makes it easy to upload and manage all your business files in one place.
No more combing through your desktop files or sorting through spreadsheets – easily file away company files and access them when you need them.
You can search for files, tag them, rename them, and more to ensure your essential information is never hard to find.
24. Access Stock Images for Your Business
HubSpot conveniently integrates with Shutterstock to give you access to over 60,000 stock images to use in your content.
Your HubSpot account automatically includes using the royalty-free Shutterstock images for your social media posts, blog posts, or marketing campaigns. Pretty cool, right?
25. See All of Your Sales Activity in a Single Feed
View user and team activity all within HubSpot’s Activity Stream.
Notifications are triggered whenever a lead revisits your website, opens an email, books a meeting, or views a document you’ve sent their way. You can see these notifications in real-time all from your activity feed in your HubSpot dashboard.
See all activity at a glance, including:
- All recent activity (by date)
- Email opens
- Email clicks
- Sent emails
- Document views
- Page visits
- Prospect visits
- Form submissions
When you know the status of every one of your contacts, you know exactly where they are at in the sales process and whether it’s time for you to follow up with them. Knowing the status of your contacts helps you avoid any leads from falling through the cracks.
26. Create Successful Email Campaigns with Email Templates
No need to be an expert email copywriter to generate conversions from your email lists.
HubSpot offers a library of conversion-ready email templates to improve your email campaigns and sales process.
Segment your email lists, send customized emails, add calls-to-action, and much more to nurture leads and keep your list hot and ready to buy.
27. Move Your Website to HubSpot’s CMS
HubSpot offers an out-of-the-box solution for business owners looking to create a fully optimized, conversion-friendly website for their business.
Easily create content, implement SEO, integrate your favorite tools, and personalize your website for every visitor with HubSpot’s CMS.
And with HubSpot’s content analytics, you get data about who’s visited your site and how to make your content more effective.
28. Use the Calendar to Plan Out Campaigns and Publication Dates
Keep forgetting to publish those blog posts? Stay on top of your content strategy with HubSpot’s content calendar.
Keep track of deadlines, plan out your campaigns, measure success, and monitor ROI to be sure your content doesn’t fall by the wayside.
HubSpot will even help you optimize your content for organic traffic to help you attract more customers to your website directly from search engines.
29. Upload and Send Documents to Your Prospects or Clients
HubSpot automates the process of sending important information and documents to your Prospects or Clients.
Within the CRM, you can:
- Set triggers for sending follow up messages to prospects
- Automating onboarding emails for new clients
- Update your team members on the status of contacts in your sales funnel.
There’s no need to type out messages to people in your pipeline manually. HubSpot saves you time and makes you even more likely to convert those contacts into new customers.
30. Book Appointments with “Meetings”
Forget the back and forth emails and “phone tag.” You can now schedule meetings with prospective clients faster than ever before.
HubSpot’s free Meeting Scheduling software allows contacts to see your availability and grab a slot that works for both of you.
You can even embed a Meeting link on your website so visitors can schedule a time with you as soon as possible.
Check out HubSpot’s Meetings app here.
31. Fully Customize and Code Your Website or Landing Pages
Looking for even more customization?
HubSpot doesn’t only offer out-of-the-box solutions; they’re developer-friendly, too!
You can custom code your website to include the features and look you want without missing out on all the integrations and tools HubSpot has to offer. Create HTML templates from scratch or access HubSpot’s ready-made templates.
This way, you can create a unique experience for your customers while keeping your business’s backend running like clockwork.
Need More Reasons to Go with HubSpot?
HubSpot gives business owners everything they need to attract new customers, nurture prospects, and convert traffic into leads.
From a full-force CRM to three feature-rich Marketing, Sales, and Service hubs, you can have a full stack of business tools right at your fingertips.
Increase productivity, get new leads and create a better experience for your customers with HubSpot’s all-in-one marketing software.