A value proposition in marketing is used to communicate to a potential customer, the ability of your product or service to bring about a change in their life, that they need or want.  A value proposition is important due to the message being delivered throughout your website.

While your website’s value proposition may be stated outright or conveyed within your pages, it’s essential there is a clear message:  You want and need what I have to offer.

Let’s take a look at how several successful websites use the value of their services to convey this need to their potential customers.

NOTE:  These are value proposition examples and original value propositions written for this article and do not appear on the company’s websites themselves, nor are they the official message of each representative site or service.


Instapage

value propositions

What they offer:

They offer an easy and robust marketing solution for digital marketing. Primarily, they provide a tool to build quick, easy, and beautiful landing pages.

Value Proposition Example:

  • Experienced, professional website services to ensure you get the most significant benefit from your web presence
  • A full line of digital marketing products and services available in cost-effective packages
  • Monthly plans and pricing packages to optimize your website’s performance and returns

Why It’s Effective:

Instapage leverages data and statistics to impress upon the prospect, the positive impact it can have on their ROI. They also leverage, the idea of inclusiveness and a suite of products, lending to the simplicity of having everything in one place, versus the hassle of implementing and patching multiple systems together.


 

Stitch Fix

subscription business value proposition

 

What they offer:

A personal shopping service that saves you time by choosing a new wardrobe and style, then delivering it right to you!

Example Value Proposition:

  • Get hand-picked clothes delivered right to your doorstep
  • Only pay for the items you keep
  • Free delivery and return shipping
  • Your feedback helps direct future shipments: Get more of the things you like!

Why It’s Effective:

Stitch Fix can help you find a new look, save you time, and add a professional touch to your existing wardrobe. Their value proposition is useful because it is personalized, offering a tailored solution to an often troublesome issue for many individuals: finding your style.


Hotjar

customer value proposition

 

What they offer:

Cutting-edge website analytics and customer reviews delivered together in one affordable monthly package.

Examples:

  • Innovative “hot spot” analytics showing where your webpage viewers are clicking
  • Multiple, unlimited reports with the purchase of one of our flexible, affordable monthly service plans
  • Customizable customer feedback via surveys and questionnaires included in your package

Why It’s Effective:

Hotjar’s value proposition is practical because they address one of the most common issues as it relates to analytics: data is hard to interpret and find useful insights. Hotjar offers a simple solution that does the heavy lifting for non-technical and busy business owners, providing analytics that is easy to understand and make decisions from.


 

Design Pickle

business value proposition

 

What they offer:

Design Pickle is your one-stop shop for any of your graphic design needs.  With unlimited orders and revisions for one flat, monthly fee; you will be able to design and produce custom, quality merchandise.

Value Proposition:

  • Professional designers offering world-class support
  • Unlimited orders with short turn-around
  • Flat-rate monthly pricing. No more paying for each job, or extra charges for revisions
  • 100% Satisfaction Guarantee with our 14-day money back guarantee

Why It’s Effective:

Design Pickle’s value proposition is useful because every business and site owner needs a designer, but having a full-time employee on staff isn’t typically cost-effective. Back and forth on negotiating prices can also be a hassle. Design Pickle has eliminated the time, trouble and complication of dealing with contracted designers, all for a simple set monthly fee.


Pipedrive

value prop

 

What they offer:

This interactive software will help you organize your contact lists with your sales leads to ensure you are staying organized and up-to-date with all potential clients.

Value Proposition:

  • Don’t lose track of interactions with clients and potential sales
  • Easy to use interface allowing the disposition of your sales calls and prioritization of your tasks and upcoming appointments
  • The quick product set up and affordable pricing plans make Pipeline an indispensable tool for any business

Why It’s Effective:

Pipedrive’s value proposition is compelling because it tells a story of how you can more effectively manage your sale processes and turn prospects into paying customers. Systems and training is a challenging endeavor for most small businesses to tackle, but Pipedrive makes this easy with its intuitive and sleek design and UI/UX.


 

The North Face – Value Proposition

value proposition in marketing

 

What they offer:

You spend your week working inside and wait patiently for your weekends to get outside.  Don’t trust this time to just any outdoor equipment.  When you work hard, nothing but best will get you through your weekend.

Value Proposition:

  • Well-made, rugged wear for men, women, and children, as well as tested, tough outdoor equipment, shoes, and athletic wear
  • Free 3-day shipping
  • Free returns

Why It’s Effective:

North Face’s value proposition is practical because they effectively communicate the value of high-quality gear and accessories. When you are active, your equipment can make all the difference.  Don’t trust your well-deserved weekend to inferior gear.


 

Constant Contact’s Example Value Proposition

value proposition statement

 

What they offer:

In today’s marketing environment, e-mail campaigns are vital to driving sales and making customer contact.  Don’t spend time developing your marketing and sales materials to send to potential customers.

Value Proposition:

  • Create customizable market e-mails using our templates and adding your touch
  • Priced based on e-mail list size. You only pay for the e-mails that you send
  • Unlimited number of e-mails each month

Why It’s Effective:

Constant Contact allows you to take your e-mail marketing experience to the next level with design templates proven to get the job done and increase sales through strategic customer contact. They focus their value proposition on making sure you (as a business) can effectively communicate with the right customers at the right time, with the right messaging to move KPIs.


 

Quantcast and How They Add Value

unique value proposition examples

 

What they offer:

For state-of-the-art, AI-driven website analytics, there is no better value or “bang for your buck” than Quantcast.  With several options and reports to choose from, this is your one-stop for information about your website visitor’s demographics and behavior.

Value Proposition:

  • Ensure you are reaching your target audience with your content and advertisements
  • Get up to date information about your visitors and their progress through your website
  • Use data to drive website advertisement and product placement

Why It’s Effective:

Affordable and reliable reports allow you to put the power of Artificial Intelligence to work for your brand. They focus on growth and intelligent decisions that push the envelope through AI. Innovation and staying ahead of the curve are vital components that make their value proposition useful.


 

Join.me’s Value Proposition for Businesses

sample value proposition

 

What they offer:

In today’s digital world, we no longer have the restraints of face-to-face business meetings.  We can communicate and collaborate with team members or customers using video chat.  Join.me will allow you to talk on a level never imagined by the previous generation.

Value Proposition:

  • Secure, high-resolution audio feeds with your customers, co-workers, and clients
  • Presentation feature allowing you to share sales materials or graphics with other members of the meeting
  • Easy, simple use means you don’t have to spend time setting up a service to offer remote meetings with co-workers or clients

Why It’s Effective:

Join.me offers premium web meeting services without exorbitant fees.  They focus on simplicity of use, a free trial, and personalization as key-value offerings.


 

HelloFresh

writing a value proposition

 

What they offer:

HelloFresh allows you to receive your meal right to your doorstep and includes fresh, healthy ingredients.

Value Proposition:

  • Fresh, high-quality meals delivered to your home
  • Packaged and pre-cut portions make preparation a breeze
  • Choose how many meals you want per week and the number of people you need to feed. Your pricing is determined by how much you buy, so never pay for a meal you don’t eat.

Why It’s Effective:

Don’t let being busy become an excuse not to eat a healthy meal.  Choose from several menu items and put dinner together in a breeze! Time and knowhow are the two reasons this value proposition is compelling. In today’s fast-paced world, they take the hassle out of one of the most critical aspects of our lives- what we eat.


 

HelloSign

business value proposition samples

 

What they offer:

With HelloSign, obtaining signatures for your documents easy and can be done with a computer.  No more printing, signing and scanning documents back in.  No more sending papers to clients for signature and wondering if they are signed.

Value Proposition:

  • Powerful e-Signature platform allowing your documents to be signed and completed with the push of a button
  • HelloSign is fully compatible with Google Mail and agreements can be signed from the Google Mail app.
  • HelloSign API allows your clients and customers to sign documents directly on your website

Why It’s Effective:

Document signatures are archaic but necessary in business. HelloSign offers a simple, cost-effective way to speed up the process. Security, legally binding agreements, and an improved completion rate of contracts are significant reasons why their value proposition is so impactful.


 

Salesforce

sample value statements

 

What they offer:

Your business needs a customer relationship manager to drive sales and customer interaction.  Salesforce provides the most versatile, complete, and state-of-the-art platform on the market.

Value Proposition:

  • Track sales leads, customer support, and marketing messages all from the same place
  • Risk-free 14-day trial
  • Several pricing levels based on your business needs and number of users

Why It’s Effective:

Take your sales tracking to the next level and see first-hand the value that Salesforce will bring to your business today! Sales are the lifeblood of any organization, and the Salesforce value proposition highlights this in a way that focuses on demonstrating how their CRM can move the needle in all the right departments.


 

Zapier

product value propositions

 

What they offer:

We use a variety of applications in our daily business, to drive sales and communicate with customers.  Often, we find ourselves transferring data from one app to another.  Don’t waste any more time transferring items or data.  Zapier will integrate all the apps that you use daily for efficient, convenient use.

Value Proposition:

  • Can be used with the most popular applications on the market such as Gmail, Facebook, and WordPress plus over 1,000 more
  • Many applications integrate with the Zapier Free product
  • Automate your workflows to spend more time focusing on your business

Why It’s Effective:

Integrations are robust, and very few of us have the technical skill set needed to code them together. Zapier offers a code-free, simple, and cookie-cutter solution to one of the hardest problems in business: getting all of your apps to play nicely together.


 

GoPlay Editor

product value propositions

 

What they offer:

GoPlay allows you to turn your webcam or smartphone into a professional recording studio and edit the video you just recorded.

Value Proposition:

  • Record video from your smartphone or webcam in high resolution
  • Edit your video using the professional video editor
  • Make a one-time purchase of a Lifetime membership, and never be charged again.

Why It’s Effective:

Don’t pay a professional production team to record your next marketing message.  With GoPlay editor, you can create your content and marketing videos for a fraction of the cost!


 

Asana

customer proposition

 

What they offer:

Offering team management software, Asana will help you plan, track, and update your projects on the go.  Meet deadlines, assign tasks, and monitor progress all in one easy-to-use app.

Value Proposition:

  • Track the progress of your team members anywhere in the world
  • Coordinate tasks, milestones, and progress
  • A free version suitable for up to 15 team members, no risk membership with unlimited tasks, projects, and conversations

Why It’s Effective:

When you need to streamline your project and make sure that all your team members are kept up-to-date on the progress and the tasks at hand, Asana offers the versatility, low cost, and communication you need.


 

ButcherBox

sample value statements

 

What they offer:

Delivering fresh, high-quality, hormone-free meat to your doorstep.  In today’s world, we can’t always know where our food comes.  Large farming operations mass produce meat animals, injecting meat with hormones, anti-biotics, and other additives for efficient production.

Value Proposition:

  • Receive a shipment of fresh, hormone-free chicken, beef, and pork straight to your door at an affordable price
  • Choose the size of box you receive each month, so you never order more than you need
  • The convenience of a monthly membership and no re-ordering. The product is sent directly to your home

Why It’s Effective:

Worry-free meal planning, with the safety and freshness of hormone and anti-biotic free meat. Did we mention the convenience of home delivery?  ButcherBox leverages the growing health concerns of families and individuals and addresses those with their value proposition, as well as offering a simple, hassle-free “done for you” solution.


 

WhatsApp

business idea value proposition

 

What they offer:

Secure, mobile messaging and video chat worldwide for any platform, you can converse with your business contacts and colleagues no matter the type of device used!

Value Proposition:

  • Free messaging for Android, iPhone, Windows or Mac
  • Free video messaging (data rates may apply)
  • WhatsApp business app allows you to sort and respond to customers with organization tools for your business

Why It’s Effective:

If you and your contacts use different platforms, apps like Skype and Facetime make it challenging to coordinate or make video calls.  WhatsApp allows you to interact universally without additional charges for the app. But more so than that, their value proposition focuses on the growing concern of privacy and security of information.


Coinbase

uvp marketing

 

What they offer:

Digital currency trading and storage to take advantage of the cryptocurrency craze.  Buy, sell, and store your digital currency with the same app securely and safely.

Value Proposition:

  • Offline storage provides security against hackers
  • Digital currency stored on the Coinbase servers are insured
  • Accept digital currency with your business to cash in on one of the most significant technological phenomena of our time

Why It’s Effective:

Don’t miss out on the opportunity to trade digital currencies and to leverage the power of the blockchain. Coinbase’s value proposition addresses the most common concerns among investors and traders alike: simplicity/ease of use, and security of transactions.


 

Gyazo

client value proposition

 

What they offer:

Gyazo is a free screenshot app that allows you to take a picture of the screen on your computer and save it as a picture.  Screenshots can then be sent to another device or posted to a social media account.

Value Proposition:

  • No risks, no subscription
  • Take a photo of your screen and use it for a presentation or post the picture to social media

Why It’s Effective:

There is no better deal than free!  Simple, effective and no initial investment are what drives this unique tool’s value proposition to generate droves of new users.


 

Audible

online value propositions

 

What they offer:

Audible allows you to experience the latest books anywhere at any time by providing you with audible books straight to your mobile device.

Value Proposition:

  • Thousands of titles to choose from
  • Can be downloaded to your mobile device for listening when offline
  • Your first book is free when you sign up!

Why It’s Effective:

Don’t let your busy lifestyle be an excuse for not reading.  Experience the books you want to read on your commute or during your daily workout. Audible effectively addresses one of the most commonly cited reasons for NOT reading (despite its benefits)…time constraint.


Value Proposition Examples Closing Thoughts

We are recognized as a top  E-Commerce Design & Development Company on DesignRush and when it comes to value propositions, there are many ways to communicate the value you offer. In the end, however, it comes down to three main components:

  1. Effectively communicating, what you have to offer
  2. Illustrating the key benefits for users
  3. Defining why you’re the best competitive option

We hope that this article has given you some insight into how some of the top tech companies position their brands and effectively communicate value. If you haven’t already done so, now may be a good time to develop or revisit your own value proposition and what you bring to the table. As your offerings change and evolve over time, so should your value proposition.

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