A value proposition in marketing is used to communicate to a potential customer, the ability of your product or service to bring about a change in their life, that they need or want.  A value proposition is important due to the message being delivered throughout your website.

While your website’s value proposition may be stated outright or conveyed within your pages, it’s essential there is a clear message:  You want and need what I have to offer.

Let’s take a look at how several successful websites use the value of their services to convey this need to their potential customers.

NOTE:  These are value proposition examples and original value propositions written for this article and do not appear on the company’s websites themselves, nor are they the official message of each representative site or service.


Instapage

value propositions

What they offer:

They offer an easy and robust marketing solution for digital marketing. Primarily, they provide a tool to build quick, easy, and beautiful landing pages.

Value Proposition Example:

  • Experienced, professional website services to ensure you get the most significant benefit from your web presence
  • A full line of digital marketing products and services available in cost-effective packages
  • Monthly plans and pricing packages to optimize your website’s performance and returns

Why It’s Effective:

Instapage leverages data and statistics to impress upon the prospect, the positive impact it can have on their ROI. They also leverage, the idea of inclusiveness and a suite of products, lending to the simplicity of having everything in one place, versus the hassle of implementing and patching multiple systems together.


 

Shippo

subscription business value proposition

 

What they offer:

An eCommerce product shipping solution that can be set up quickly and simply at the best possible price.

Example Value Proposition:

  • Quick, simple set up
  • Cut costs
  • Flexible shipping options

Why It’s Effective:

Shippo can help you get started on shipping your eCommerce products at the best possible price with the simplest set-up. The reason their value proposition is effective is because it tailors to the challenges eCommerce businesses face with limited carries, slow complex set-up, and high shipping costs.


Hotjar

customer value proposition

 

What they offer:

Cutting-edge website analytics and customer reviews delivered together in one affordable monthly package.

Examples:

  • Innovative “hot spot” analytics showing where your webpage viewers are clicking
  • Multiple, unlimited reports with the purchase of one of our flexible, affordable monthly service plans
  • Customizable customer feedback via surveys and questionnaires included in your package

Why It’s Effective:

Hotjar’s value proposition is practical because they address one of the most common issues as it relates to analytics: data is hard to interpret and find useful insights. Hotjar offers a simple solution that does the heavy lifting for non-technical and busy business owners, providing analytics that is easy to understand and make decisions from.


 

Design Pickle

business value proposition

 

What they offer:

Design Pickle is your one-stop shop for any of your graphic design needs.  With unlimited orders and revisions for one flat, monthly fee; you will be able to design and produce custom, quality merchandise.

Value Proposition:

  • Professional designers offering world-class support
  • Unlimited orders with short turn-around
  • Flat-rate monthly pricing. No more paying for each job, or extra charges for revisions
  • 100% Satisfaction Guarantee with our 14-day money back guarantee

Why It’s Effective:

Design Pickle’s value proposition is useful because every business and site owner needs a designer, but having a full-time employee on staff isn’t typically cost-effective. Back and forth on negotiating prices can also be a hassle. Design Pickle has eliminated the time, trouble and complication of dealing with contracted designers, all for a simple set monthly fee.


SendGrid

value prop

 

What they offer:

SendGrid allows you to send your emails with confidence. Used by giants such as Uber, Airbnb, and Spotify, this email delivery service can be counted on to make sure all of you customers up to date on the latest news.

Value Proposition:

  • Send emails with confidence they will be delivered
  • Free trial, send 40,000 emails for 30 days
  • Easy to scale with favorable pricing options
  • Used by huge companies, over 80,000 companies

Why It’s Effective:

SendGrid’s value proposition is effective because they bank on their reputation of being used by some of the biggest companies in the game. Before committing they allow you to send 40,000 emails for 30 days so you can witness their deliverability.


 

IL MAKIAGE

value proposition in marketing

 

What they offer:

This beauty store offers a new way to shop makeup online for every shade of skin tone. They make sure you are ahead of the trends and not behind them by showcasing all of the latest looks in the beauty industry.

Value Proposition:

  • Shop makeup looks from influencers in the industry
  • Makeup shade matcher and quiz
  • Free trial of full size bottle – if you don’t like it, you can return it
  • Makeup shades for every skin tone

Why It’s Effective:

IL MAKIAGE’s value propositions are effective because they guarantee customer satisfaction. They offer a makeup matcher quiz to help you find the products that best suit your needs. If you need help getting started you can always shop the latest influencer looks to head in the right direction. If you want to try out a product but aren’t ready to commit, just ask for a full-sized free trial!


 

Unbounce

value proposition statement

 

What they offer:

Unbounce allows you to design your landing pages the way you want them to look without having to learn or hire someone for the coding. You can simplify your workflow to get your pages launched faster.

Value Proposition:

  • Simple set up & custom designs with no coding
  • Used by over 15,000 brands
  • Simplify your workflow and launch pages faster
  • Increase conversions; a testimonial says their conversion rate increased by 70%
  • Free trial

Why It’s Effective:

Unbounce’s value propositions are effective because they remove the fat and headaches of creating landing pages. They prioritize speed without sacrificing efficiency. You can get custom designed landing pages without having to worry about the complexity of coding.


 

Quantcast and How They Add Value

unique value proposition examples

 

What they offer:

For state-of-the-art, AI-driven website analytics, there is no better value or “bang for your buck” than Quantcast.  With several options and reports to choose from, this is your one-stop for information about your website visitor’s demographics and behavior.

Value Proposition:

  • Ensure you are reaching your target audience with your content and advertisements
  • Get up to date information about your visitors and their progress through your website
  • Use data to drive website advertisement and product placement

Why It’s Effective:

Affordable and reliable reports allow you to put the power of Artificial Intelligence to work for your brand. They focus on growth and intelligent decisions that push the envelope through AI. Innovation and staying ahead of the curve are vital components that make their value proposition useful.


 

Classpass

sample value proposition

 

What they offer:

Classpass allows you to take your workouts anywhere you want. You can either livestream your workout from the comfort of your home or you can find studios near you.

Value Proposition:

  • Convenient scheduling available all day
  • Get friends started with free trials
  • No long-term commitment, offer a variety of classes from boot camp training to meditation

Why It’s Effective:

Classpass’ value propositions are effective because they put the customer’s comfortability first. When you use Classpass, you don’t have to worry about rushing to your next workout. Simply find a time that works best for you or enjoy your workout from home with livestream classes. Don’t worry about signing up for a class that you’ll want to end up quitting. With class pass, you can try as many different classes as you want until you find your favorite.


 

HelloFresh

writing a value proposition

 

What they offer:

HelloFresh allows you to receive your meal right to your doorstep and includes fresh, healthy ingredients.

Value Proposition:

  • Fresh, high-quality meals delivered to your home
  • Packaged and pre-cut portions make preparation a breeze
  • Choose how many meals you want per week and the number of people you need to feed. Your pricing is determined by how much you buy, so never pay for a meal you don’t eat.

Why It’s Effective:

Don’t let being busy become an excuse not to eat a healthy meal.  Choose from several menu items and put dinner together in a breeze! Time and knowhow are the two reasons this value proposition is compelling. In today’s fast-paced world, they take the hassle out of one of the most critical aspects of our lives- what we eat.


 

HelloSign

business value proposition samples

 

What they offer:

With HelloSign, obtaining signatures for your documents easy and can be done with a computer.  No more printing, signing and scanning documents back in.  No more sending papers to clients for signature and wondering if they are signed.

Value Proposition:

  • Powerful e-Signature platform allowing your documents to be signed and completed with the push of a button
  • HelloSign is fully compatible with Google Mail and agreements can be signed from the Google Mail app.
  • HelloSign API allows your clients and customers to sign documents directly on your website

Why It’s Effective:

Document signatures are archaic but necessary in business. HelloSign offers a simple, cost-effective way to speed up the process. Security, legally binding agreements, and an improved completion rate of contracts are significant reasons why their value proposition is so impactful.


 

Southwest Airlines

sample value statements

 

What they offer:

Flying can be stressful and expensive. With Southwest Airlines, it doesn’t have to be. They offer the ultimate flying experience serving over 100 destinations in North America and the Caribbean. You can earn rapid rewards and never have to worry about baggage or flight change fees.

Value Proposition:

  • A+ customer service
  • Free baggage
  • No change or cancellation fees
  • Rapid Rewards
  • Serve more than 100 destinations throughout the United States, Mexico, and the Caribbean

Why It’s Effective:

Southwest Airlines’ value proposition is effective because of the cost savings and customer care they provide. The cost alone of flying can burn a hole in your pocket so you don’t want to also have to worry about paying more for baggage or flight change fees. Their rewards program also allows customers to take advantage of the latest deals. If you happen to run into any bumps along the way, Southwest can provide top class 24/7 customer service to make sure you get to where you’re going.


 

Zapier

product value propositions

 

What they offer:

We use a variety of applications in our daily business, to drive sales and communicate with customers.  Often, we find ourselves transferring data from one app to another.  Don’t waste any more time transferring items or data.  Zapier will integrate all the apps that you use daily for efficient, convenient use.

Value Proposition:

  • Can be used with the most popular applications on the market such as Gmail, Facebook, and WordPress plus over 1,000 more
  • Many applications integrate with the Zapier Free product
  • Automate your workflows to spend more time focusing on your business

Why It’s Effective:

Integrations are robust, and very few of us have the technical skill set needed to code them together. Zapier offers a code-free, simple, and cookie-cutter solution to one of the hardest problems in business: getting all of your apps to play nicely together.


 

Slack

product value propositions

 

What they offer:

Slack is “where work happens”. This software allows you to integrate over 2,000+ apps to create one channel for your team’s communication. With this digital workspace, you are sure to keep every member of your team in the loop from start to finish on all of your biggest projects.

Value Proposition:

  • Increases productivity
  • Brings your team together in one place
  • Used by huge brands + Over 750,000 companies use Slack to get work done
  • Integration with your current programs

Why It’s Effective:

Slacks’s value proposition is effective because they leverage the fact that they are used by over 750,000 companies, which includes giants such as Uber, TIME Magazine, and Target. When first using Slack, you won’t have to worry about missing a step because of their easy ability to integrate over 2,000+ apps. This creates one hub for your whole team.


 

Asana

customer proposition

 

What they offer:

Offering team management software, Asana will help you plan, track, and update your projects on the go.  Meet deadlines, assign tasks, and monitor progress all in one easy-to-use app.

Value Proposition:

  • Track the progress of your team members anywhere in the world
  • Coordinate tasks, milestones, and progress
  • A free version suitable for up to 15 team members, no risk membership with unlimited tasks, projects, and conversations

Why It’s Effective:

When you need to streamline your project and make sure that all your team members are kept up-to-date on the progress and the tasks at hand, Asana offers the versatility, low cost, and communication you need.


 

ButcherBox

sample value statements

 

What they offer:

Delivering fresh, high-quality, hormone-free meat to your doorstep.  In today’s world, we can’t always know where our food comes.  Large farming operations mass produce meat animals, injecting meat with hormones, anti-biotics, and other additives for efficient production.

Value Proposition:

  • Receive a shipment of fresh, hormone-free chicken, beef, and pork straight to your door at an affordable price
  • Choose the size of box you receive each month, so you never order more than you need
  • The convenience of a monthly membership and no re-ordering. The product is sent directly to your home

Why It’s Effective:

Worry-free meal planning, with the safety and freshness of hormone and anti-biotic free meat. Did we mention the convenience of home delivery?  ButcherBox leverages the growing health concerns of families and individuals and addresses those with their value proposition, as well as offering a simple, hassle-free “done for you” solution.


 

HubSpot

business idea value proposition

 

What they offer:

Hubspot offers an all in one CRM that combines your companies marketing, sales, and customer service efforts all in one hub.

Value Proposition:

  • Free trial
  • Testimonials from the largest companies
  • Supportive community
  • Assortment of packages to help any company’s needs and goals

Why It’s Effective:

Hubspot’s value proposition is effective because they offer a free trial along with flexible packages to tend to any company’s needs and goals. They guarantee a better way to grow your business by combining your marketing, sales, and service. Used by many big companies, Hubspot could help get you to the level of success like SendGrid, Shopify, and more.


Coinbase

uvp marketing

 

What they offer:

Digital currency trading and storage to take advantage of the cryptocurrency craze.  Buy, sell, and store your digital currency with the same app securely and safely.

Value Proposition:

  • Offline storage provides security against hackers
  • Digital currency stored on the Coinbase servers are insured
  • Accept digital currency with your business to cash in on one of the most significant technological phenomena of our time

Why It’s Effective:

Don’t miss out on the opportunity to trade digital currencies and to leverage the power of the blockchain. Coinbase’s value proposition addresses the most common concerns among investors and traders alike: simplicity/ease of use, and security of transactions.


 

Babbel

client value proposition

 

What they offer:

Babbel offers a language learning platform with information you will actually use. They teach you interactive conversational dialogue instead of teaching you thousands of words that you’ll end up forgetting anyway.

Value Proposition:

  • Designed by linguists
  • More affordable than college courses
  • Teaches real-life dialogues rather than words you will never use

Why It’s Effective:

Babbel’s value propositions work because their lessons are designed by professional linguists which adds to their legitimacy. They take the approach of teaching real-life scenarios so that you aren’t lost when the time comes to have an actual conversation. They show their users that you don’t have to pay for college courses or fancy curriculums to start speaking a new language fluently.


 

Audible

online value propositions

 

What they offer:

Audible allows you to experience the latest books anywhere at any time by providing you with audible books straight to your mobile device.

Value Proposition:

  • Thousands of titles to choose from
  • Can be downloaded to your mobile device for listening when offline
  • Your first book is free when you sign up!

Why It’s Effective:

Don’t let your busy lifestyle be an excuse for not reading.  Experience the books you want to read on your commute or during your daily workout. Audible effectively addresses one of the most commonly cited reasons for NOT reading (despite its benefits)…time constraint.


Value Proposition Examples Closing Thoughts

We are recognized as a top  E-Commerce Design & Development Company on DesignRush and when it comes to value propositions, there are many ways to communicate the value you offer. In the end, however, it comes down to three main components:

  1. Effectively communicating, what you have to offer
  2. Illustrating the key benefits for users
  3. Defining why you’re the best competitive option

We hope that this article has given you some insight into how some of the top tech companies position their brands and effectively communicate value. If you haven’t already done so, now may be a good time to develop or revisit your own value proposition and what you bring to the table. As your offerings change and evolve over time, so should your value proposition.

WordPress Video Lightbox